Case: Instagram icons.
Working closely with the brand and specifically the product, I created these 3 icons for Morjas highlights.
Shoe icon would represent the information about the product itself, current collections, product images from current photoshoots, etc.
Ruler icon would represent the size guide for the customer. As Morjas is an online brand and Instagram is one of the most valuable selling platforms, it could be an important step to share the additional information with the customers such as size guide, care guide, delivery, etc.
Shoe box icon would represent the Giving Back program with the ambition to share this positive social initiative. This is a "giving" box with the letter "j" ribbon detail that was taken from the logo.